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In a year of change for Radio Lollipop, it was appropriate that their Uniform Free Day 2016 campaign reflected the need for change to support the charity.

The slogan “Small Change for Big Smiles” was adapted to t-shirts and posters communicating to the public how they can be involved in the fundraising day.

A month long social media strategy was launched, playing on the daily affirmations popular on Facebook today while cleverly asking for people to have their spare change ready to give to Radio Lollipop tin shakers and Transperth bus drivers.

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